Whether you're a little firm or a major corporation, targeting B2B or B2C clients, one thing is certain: your audience is made up of people. We have a natural proclivity to interact with one another as social creatures. We interact with one another and seek social bonds.

While most marketers are aware of this truth, many nevertheless overlook the most basic possibilities to humanize their business.

As a digital strategist who works with hundreds of businesses, I frequently advise marketers on how to promote their brands on the internet. Smaller organizations frequently inquire about how they can look more substantial, while larger brands inquire about how they can appear more personable. 

However, the solution for both is the same - by being more human, more personal, and more approachable.

In this post, I share research and techniques to help any company make their marketing more personal and relatable.

1. Including a human element in your marketing can improve your success across numerous media. A more human approach, for example, can enhance both social media and email marketing. According to LinkedIn research, social media postings containing quotations and photographs of people had greater click-through and conversion rates than those with statistics or pictures of items. Similarly, in email marketing, having a personal name as the sender might enhance open rates over using a corporation name. Combining a personal sender name with an interesting subject line and preheader content can even quadruple an email marketing campaign's open rates. 

So, be more human in your social content and email marketing to see a positive impact on your marketing performance.

2. Make Your Website Design More Human, when it comes to website design, it's critical to include a human touch not just on your service pages but also on your calls to action. By including genuine photos of your team members on your service pages, you may increase visual prominence, distinction, and trustworthiness. These photographs of people are not only appealing, but they also serve to hold the visitor's attention on the page by offering a quick answer to the issue of what makes your company distinctive.

Including an image of a team member next to your call to action button may also make your calls to action more personal and relevant. 

This strategy has the potential to alter the visitor's psychology by drawing their attention and indirectly addressing the question of who they could connect with if they click the button. According to research, this simple modification may boost click-through rates by up to 40%, making it an effective tool for generating conversions on your website.

3. Be More Human in Your Conversations, finally, to be more human in your marketing, you need to be more human in your conversations. It's essential to speak to your audience in a language that they can understand and relate to. Avoid jargon, and use personal stories and experiences to create a connection. Listen to your customers and show empathy. Respond to their feedback and concerns and engage with them on social media. By doing so, you can build a community of loyal customers who feel valued and understood.

In conclusion, by adding a human touch to your marketing, you can better connect with your audience and create a more personal, engaging brand. Incorporating these five simple techniques into your marketing strategy can help you build stronger relationships with your customers and drive better results.

Thank you for taking the time to read my blog!

I hope these techniques will help you make your marketing more human and connect better with your audience.

Remember to keep your audience in mind and use these techniques to create content that resonates with them.

If you want to stay updated with more helpful tips, follow me on Instagram (@antevski.online), Facebook (antevski.online), Twitter (@antevskialeks), and LinkedIn (https://www.linkedin.com/in/aleksandar-antevski-82672a254/).

As you continue on your marketing journey, always remember to Connect, Convert, and Conquer!

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