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Automation without strategy is just scalable confusion
Why do most AI recruitment tools fail after 6 months? The demo looked incredible. Automate screening. Hire faster. Reduce recruiter workload by 70%. AI-powered candidate scoring. 24/7 engagement. The leadership team gets excited. The HR department gets another platform. Marketing builds a campaign around AI powered hiring. Six months later? The recruiters are frustrated. Candidates are ghosting. Hiring managers don’t trust the system. The automation workflows look like spaghe

Aleksandar Antevski
May 154 min read


Recruitment Has Become Performance Marketing
Why Hiring Today Feels More Like Selling Than Screening? Not long ago, finding a job or hiring someone was fairly simple. A company posted a job, people applied, and someone got hired. Today, it feels completely different. If you’ve looked for a job recently, you’ve probably noticed it yourself: You see job ads on social media Companies follow up with emails You check reviews before applying You compare employers like you would compare products That’s because recruitment has

Aleksandar Antevski
May 73 min read
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