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Recruitment Has Become Performance Marketing
Why Hiring Today Feels More Like Selling Than Screening? Not long ago, finding a job or hiring someone was fairly simple. A company posted a job, people applied, and someone got hired. Today, it feels completely different. If you’ve looked for a job recently, you’ve probably noticed it yourself: You see job ads on social media Companies follow up with emails You check reviews before applying You compare employers like you would compare products That’s because recruitment has

Aleksandar Antevski
May 73 min read


Season 8 Hire and Inspire: Job-Seeking Hacks – Smarter Ways to Stand Out
Searching for a job is more than submitting applications and hoping for a call. It’s a journey, a combination of strategy, self-reflection, and sometimes, a little creativity. In Season 8 of Hire & Inspire , we explore the stories, tools, and techniques that make job seekers stand out — not through gimmicks, but through clarity, preparation, and authenticity. This season is inspired by my years as a recruiter and digital marketer, where I’ve seen firsthand how candidates can

Aleksandar Antevski
Dec 3, 20253 min read
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