Hire & Inspire was never created to entertain people during their commute. It was created because too many talented people were struggling in silence. After years of working with recruitment, employer branding, and digital marketing in Norway, I noticed a pattern that kept repeating itself. Skilled candidates were being rejected. Motivated newcomers were losing confidence. Employers were frustrated. And everyone seemed to be talking past each other. The problem was not a lac

Digital marketing and recruitment are no longer separate worlds. In 2026, the companies that win will be the ones that treat talent like customers — and hiring like a growth funnel. AI has redefined sourcing, content has overtaken job boards, and employer branding is shifting from “nice-to-have” to a performance metric. Here are the 13 biggest trends in 2026  — each with detailed insights, numbers, and examples your audience will understand and trust. 1. AI-Powered Recruitmen

How a Country Protects Work–Life Balance When I first arrived in Norway, people told me the country was beautiful, peaceful, and well-organised. But nobody warned me about the real culture shock — the moment I saw an entire office disappear at exactly 4 PM. I remember sitting with my laptop open, still typing emails, when a colleague walked past me with her jacket on and smiled kindly. “Aleksandar… you should go home. Your life is waiting too,” she said. That sentence stayed

The world of work is changing faster than most people expected — and honestly, faster than many feel ready for. Every week on Hire & Inspire, I meet people who are excited, confused, worried, or completely overwhelmed by everything happening around us: AI taking over tasks, remote work becoming normal, offices standing half-empty, skills shifting, and new career paths appearing out of nowhere. If you feel any of that, you’re not alone. And you’re exactly who Season 4 is made

Why I Created “Hire & Inspire” Simply, because behind every job is a Human Story! It started quietly, not with a business plan, not with a big production team, but with a feeling... A feeling that something was missing in today’s world of work. After years of working with people, hiring, guiding, and listening, I realized that work had become too mechanical, too transactional. Everyone was chasing the next opportunity, the next “perfect hire,” the next big title. But somewher